GTM Services
SDRs who know how
the gov + edu market
buys
Not a generic call center. Dedicated reps trained on procurement cycles, board meeting cadences, and how government and education institutions actually make buying decisions. Powered by Starbridge intelligence data.
Book a CallTrusted by Public Sector GTM Teams Across K-12, Higher Ed & State/Local Government
What we do
Full-time, dedicated SDR
assigned only to you
We follow a volume first, signal-smart approach to gov + edu GTM. Your SDR is embedded in your market, running signal-based outreach against your verified gov + edu account list; every single day.
Cold Calling
Signal-Based Email
LinkedIn Outreach
RFP Monitoring
Meeting Booking
CRM Logging
Account Research
Weekly Reporting
How it works
Built around how gov + edu
buyers actually buy
Generic SDR agencies use the same playbook for SaaS that they use for government. That doesn't work. We build our outreach around procurement windows, budget cycles, and board decisions.
Procurement-aware outreach
Every touch timed around contract expirations, budget cycles, and board meeting windows, not arbitrary cadence templates.
Verified decision-maker accessn
Direct dials and verified emails sourced from Starbridge, not scraped from LinkedIn. 98% accuracy against official public sector sources.
Fully managed and accountable
Weekly pipeline reports, monthly strategy reviews, and a dedicated SDR manager overseeing every rep on your account.
GTM Services
Everything you need to win in the gov + edu market
Five purpose-built services, from Starbridge setup to dedicated SDRs, all powered by the best public sector intelligence available.
Everything you get
What's included
Every engagement comes with the full TAM to Target stack; no add-ons, no surprises.
CRM Activity Sync
Every touch logged automatically — calls, emails, meetings.
Cold Calling
Live dials by trained gov + edu-specialist reps.
Email Outreach
Signal-based, personalized sequences built for your ICP.
Lead Lists
Verified contacts from your full TAM, sourced via Starbridge.
Reporting & Analytics
Weekly dashboards and pipeline visibility for your leadership team.
Strategy & Messaging
Custom playbooks and messaging built for your specific gov + edu buyer.
Dedicated GTM Team
SDR, manager, CSM, and GTM director — fully managed, end-to-end.
Starbridge Intelligence
Buying signals, contract data, and enrichment powering every touchpoint.
Customer Stories
See how Public Sector teams leverage TAM to Target
Pathwise
How Pathwise Booked 80+ Meetings in 6 Months While Saving Hundreds of Hours Through Competitive Intelligence Automation
- 80+ meetings booked with target districts
- 400% increase in qualified lead volume
Maia Learning
How Maia Learning Built Their First SDR Program and Booked 40+ K-12 Meetings in 6 Months
- 40+ meetings booked with K-12 districts
- 700% increase in qualified meetings
Everyday Speech - Growth Engine
How Mission.io Booked 25+ Meetings and Built a Repeatable Pipeline System During Launch
- 80+ meetings booked in 3 months
- 433% increase in qualified lead volume
Resources
Explore our blogs & articles
GEO
14 min read
What Is an AI Visibility Audit? A GEO Audit Guide for SLED Vendors
GEO
15 min read
Generative Engine Optimization Services: A GEO for B2B Guide for SLED and Education Vendors
Your next buyer may meet you inside a chatbot before they ever visit your website. A Curriculum Director can ask...
GEO
12 min read
How to Get Cited by ChatGPT: A ChatGPT SEO Guide for Public-Sector Vendors
A Curriculum Director needs new permitting software. Before she drafts a request for proposal (RFP), she asks ChatGPT which vendors...
FAQ
Frequently asked questions
Our reps are trained specifically on SLED procurement cycles, board meeting cadences, and how government and education institutions make buying decisions. They use Starbridge intelligence data to time outreach around real buying signals, not arbitrary cadence templates.
Dedicated. Your SDR is assigned only to your account, embedded in your market, and running signal-based outreach against your verified SLED account list every day.
Cold calling, signal-based email, LinkedIn outreach, and RFP monitoring. Every touch is timed around contract expirations, budget cycles, and board meeting windows.
Dedicated SDR programs launch in 2 weeks. That includes account list build, signal configuration, outreach sequence setup, and CRM integration.
Results vary by market and ICP, but our benchmark is 67 meetings booked per month across active programs. We share weekly dashboards so you can track pipeline generation in real time. See our case studies for client examples.
We work exclusively with B2B companies selling into the SLED market, K-12 districts, Higher Education institutions, and State & Local Government. Our services are purpose-built for this market, not adapted from a generic agency playbook.
Most clients are live within 10 business days. Dedicated SDR programs launch in 2 weeks.
No. We integrate with what you have, Salesforce, HubSpot, Outreach, Salesloft, Apollo, and more. Starbridge layers on top of your existing stack as the intelligence engine.
It means we don't cold-call from a static list. We monitor procurement activity, RFPs, contract expirations, leadership changes, and budget cycles across your target accounts, and we time outreach around those buying signals. The result is relevance, not spray-and-pray.
Absolutely. We operate as a true extension of your team. Whether you want us running the full top-of-funnel motion or working alongside your existing reps, we flex to how you sell.
You get weekly dashboards tracking meetings booked, pipeline generated, account coverage, and signal activity. Monthly strategy reviews to course-correct. And full CRM visibility so your leadership team always knows exactly what's happening. See our case studies for examples.
Ready to build pipeline in the gov + edu market?
Book a call and we'll show you exactly how we get your motion live and generating qualified meetings.
Book a Call