K-12 Fractional SDR Program

Tailored Outreach for the K-12 Market

With 20 years of education sales expertise, we help you connect with decision-makers and build a tailored strategy for scalable growth in the K-12 sector.

TAM To Target

FEATURES

What We Do

We specialize in delivering tailored outbound strategies to help you connect with key decision-makers in the K-12 education market. Our expertise ensures your outreach resonates with the right audience while optimizing your sales efforts for growth.

K-12 Fractional SDR Program

K-12 Fractional SDR Program

Our K-12 Fractional SDR program is designed to help you book meetings with key district and school-level decision-makers. With 20 years of experience in education sales, we build a customized outbound playbook that accelerates your growth in the education sector.

Targeted Outreach

Custom Outbound Playbook

K-12 Market Expertise

Targeted Outreach

We use a combination of cold calling and email outreach to secure meetings directly with the key decision-makers at school districts and schools.

Custom Outbound Playbook

We build a tailored outbound playbook based on real data from your ideal prospects, ensuring your outreach is efficient and scalable.

K-12 Market Expertise

With 20 years of experience in K-12 education sales, we understand the unique challenges and opportunities in this space and apply that knowledge to drive results.

YOUR OPTIONS

How we are Different

TAM To Target

Other Leadgen Agencies

DIY In House

Onboarding Time
2 Weeks
2-4 Weeks
1-2 Months
Results Timeline
1 Week
3+ weeks
2-3 months
Quality vs. Quantity Focus
High-Quality Leads
Volume-Based
Mixed
Cost Efficiency
High
Moderate
Moderate
Proven Campaign Expertise
Variable
Scalable Infrastructure
Variable

Process

How We Work

1

Onboarding and Setup

Purchase and configure domains, mailboxes, and set up email infrastructure to ensure high deliverability.

Develop a customized K-12-specific outbound playbook based on your ideal prospects within the K-12 education market.

Adjust messaging, calling scripts, and email outreach based on the unique challenges and opportunities in the education sector.

TAM To Target

2

Campaign List and Copy Approval

Build a targeted list of K-12 district and school-level decision-makers, ensuring we’re reaching the right audience.

Develop email copy and call scripts that are tailored to resonate with K-12 decision-makers.

Review and finalize the copy and list with your team to ensure messaging aligns with your objectives.

TAM To Target

3

Launching Cold Calling and Email Campaigns

Launch both cold calling and email outreach campaigns to K-12 decision-makers simultaneously, ensuring broad reach and engagement.

Execute outreach based on your tailored playbook, with phone calls and emails aligned to maximize touchpoints.

Keep in regular communication with your team to share updates on initial results and meetings booked.

TAM To Target

4

Lead Handoff and Tracking

Directly pass qualified leads and booked meetings to your calendar, ensuring they are ready for your sales team.

Track all lead activities, interactions, and engagement using SDRLaunch.co, providing full visibility into the outreach process.

Ensure that no lead goes untended, with continuous updates on progress and follow-up opportunities.

TAM To Target

5

Campaign Analysis and Iteration

Regularly analyze the results of cold calls and email campaigns to measure effectiveness and identify areas for improvement.

Adjust call scripts, email copy, and prospect lists based on insights gathered from lead responses.

Optimize campaign strategies to continue improving performance, ensuring that your outreach to K-12 decision-makers remains effective and relevant.

TAM To Target

Our Work

Case Studies

Outreach Wizards

Managed 15 white-labeled clients in 2024, delivering 100+ qualified leads branded as Outreach Wizards.

RESULTS

100+

Qualified leads delivered branded as Outreach Wizards.

15

White-labeled client managed in 2024.

TAM To Target Case Study

"TAM to Target's ability to white label at scale is second to none. I highly recommend working with them if you are wanting to add cold outbound to your service offering."

Diederik Kroese

Diederik Kroese

Founder & CEO, Outreach Wizards

Simpliworks.io

170 qualified leads generated in 2024 using a custom workflow involving Claygent and Apify for data scraping, achieving a 1:50 positive reply ratio.

RESULTS

170

Qualified leads generated in 2024.

1:50

Positive reply ratio to cold email campaigns.

TAM To Target Case Study

"Bobby and his team have helped us achieve unprecedented growth in 2024. We will absolutely continue to partner with TAM to Target for the foreseeable future."

Malik McCray

Malik McCray

Founder, Simpliworks.io

Novodia.co

Averaging 15 qualified meetings per month with K-12 district-level employees, despite low brand recognition. Leveraged AI and data scraping for hyper-relevant outreach.

RESULTS

15

Qualified meetings per month with K-12 district-level employees.

TAM To Target Case Study

Bobby and his team have consistently booked meetings for us, and, more importantly, they also have proven to be an invaluable partner in our tactical outbound motion. I highly recommend working with them!

Tomer Inbar

Tomer Inbar

VP of Sales, Novodia.co

DigitalMade

40% conversion rate from booked meetings for a Germany-based marketing firm breaking into the US market. Developed a compelling offer and scraped relevant marketing data for outreach.

RESULTS

40%

Conversion rate from booked meetings for a Germany-based marketing firm breaking into the US market.

TAM To Target Case Study

"Working with Bobby and TAM to Target has been core to our growth at DigitalMade."

Amir Nadiri

Amir Nadiri

Founder, DigitalMade

Testimonials

What Our Clients Say

Don't just take our words for it, take a look at our clients words as well.

"Working with Bobby and TAM to Target has been core to our growth at DigitalMade."

TAM To Target Testimonial

Amir Nadiri

Founder, DigitalMade

"Bobby and his team have helped us achieve unprecedented growth in 2024. We will absolutely continue to partner with TAM to Target for the foreseeable future."

TAM To Target Testimonial

Malik McCray

Founder, Simpliworks.io

Bobby and his team have consistently booked meetings for us, and, more importantly, they also have proven to be an invaluable partner in our tactical outbound motion. I highly recommend working with them!

TAM To Target Testimonial

Tomer Inbar

VP of Sales, Novodia.co

TAM to Target's ability to white label at scale is second to none. I highly recommend working with them if you are wanting to add cold outbound to your service offering.

TAM To Target Testimonial

Diederik Kroese

Founder & CEO, Outreach Wizards

TAM to Target is our chosen GTM Partner; I couldn't imagine working with another team. They're agile, intelligent, and capable. Highly recommended!

TAM To Target Testimonial

Dr. Jason Hine

Founder, SimKit

We chose TAM to Target to drive our 2025 outbound growth because of their SDR Launch program. We're gaining valuable insights about the marketplace while also getting qualified meetings booked on our calendars. Couldn't recommend them highly enough!

TAM To Target Testimonial

Luke Bivens

CEO, QC Growth

FAQs

Have Questions?

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Get In Touch Today

Let's chat about scaling your business in 2025!