TAM to Target Named Exclusive Starbridge Agency Partner

The Intelligence Layer: Starbridge provides the AI GTM platform purpose-built for public-sector sellers

The Execution Layer: TAM to Target provides appointment setting, pipeline management, and growth services to the gov + edu market.

By joining up, we can solve the most pressing need for companies selling into gov + edu markets: running outbound at scale and getting qualified leads into pipeline. The results are already in:

• 2.5x increase in meetings booked
• Dozens of clients already live on Starbridge through TAM

Those in the industry know that selling into gov and edu is uniquely hard. The relationship-driven nature means every single touch matters and there's no room for bad outreach. It is one of the most signal-rich markets, yet the signals aren't always easy to find amid long buying cycles, narrow budget windows, and data buried inside agency documents and school finance reports.

Most outbound stacks weren't built for this. Reps end up stitching together generic contact data, manual research, and disconnected playbooks. And after that manual work, timing the right moment to reach out was mostly luck.

This partnership fixes that.

Starbridge brings the data and AI layer. TAM brings the execution. This is a powerful combination that brings signals and engagement together into a single motion. And the best part for our clients is that the entire process was built specifically for gov + edu sellers.

Under this exclusive partnership, every engagement we run is powered by Starbridge. For our clients, this means you get more access and more data combined with the same great service you expect from TAM.

With the partnership, clients now get:

Live in your workspace from day one: TAM configures your Starbridge workspace, signals, and integrations as part of the engagement, so you're not learning the platform while trying to run pipeline.

Full-stack GTM in one motion: Your Starbridge signals feed directly into TAM's outbound execution. No handoff, no translation layer between the data and the people on the phones.

Proven value, not a pilot: We've tested this at scale and have dozens of clients already live.

Starbridge delivers unique go-to-market data on your public sector accounts. What does this mean in practice?

• Purpose-built contact data: Enriched, verified contacts across K-12, higher ed, and state and local government. Built on AI web agents and waterfall enrichment across multiple providers.
• Budget signals: Real budget data extracted from agency documents and school finance reports. Know who has money to spend before you ever reach out.
• Competitor contract intelligence: See who your target accounts are contracted with, what they're paying, and when those contracts are up for renewal.
• AI-powered workflows: Turn signals into action automatically. Starbridge surfaces the right accounts at the right moment, so reps spend time selling, not researching.
• CRM + outbound integrations: Fits into the tools TAM already uses and Starbridge data will seamlessly flow into the same workflows.
• Account prioritization: We know not every account is the same, and Starbridge ranks accounts by signal strength so the highest-probability opportunities always come first.

Five fully integrated services, under one roof.

White Glove Starbridge Implementation: Gets you onboarded and operational on the Starbridge platform quickly, so the intelligence layer is in place from day one.

Dedicated Gov + Edu SDRs: An outbound team of experienced reps who understand K-12, Higher Ed, and State and Local Government. They know buying cycles, decision-making structures, and the market's language. They reach out when data tells them to.

TAM Mapping and Enrichment: Build your full addressable market with verified, accurate data. In markets like gov + edu, knowing every account and having clean data on each one is foundational.

Modern GTM RevOps: The operational backbone that connects strategy to execution. This ensures your systems, processes, and reporting all align. Nothing falls through the cracks between marketing, sales, and leadership.

Full Tech Stack Integration: Everything runs as a connected system. Starbridge intelligence feeds into your CRM and outbound workflows. Reps always have the context they need before they reach out.

The result: full-service GTM from strategy through execution in one place.

2.5x more meetings booked. That's the kind of lift you get when signal intelligence and execution finally live in the same motion.

If your team is selling into K-12, higher ed, or state and local government, this stack was built for you. We know these verticals inside and out, and we can help you scale outbound without scaling headcount.

The fastest way to understand the difference is to see it work on your accounts.

Book a Call

Learn more about TAM to Target and Starbridge.